Do you ever wonder why people start blogging, how often they post, what bloggers struggle with, or how much revenue they’re actually making? The State of the Blogging Industry 2017 report is here to answer all those questions and so much more, and the results are fascinating. This post may contain affiliate links; however I only promote products I love, from companies I trust.
Thanks to ConvertKit we now have some serious stats on the people, the habits, the goals, the struggles, and the numbers behind blogging. With this information, the blogging industry can continue to prove it’s a career path that matters, plan for big growth moving forward, and learn more about each other and how to improve our quality of home-life as well as work-life.
I’m excited to share this report with you as this industry is so close to my heart (I love blogging!) and I hope you find it as intriguing and educational as I do. Here are several of my favorite stats (be prepared for a TON of useful blogging information!):
What do you use as your blog platform?
An overwhelming 76% of bloggers use WordPress for the blogging platform. It’s the industry leader for good reason! To learn more about WordPress, and get started with your new blog, click here. I personally use a self-hosted WordPress site and I highly recommend SiteGround or Bluehost for your domain name and web hosting.
What were you doing before you started a blog?
The vast majority of bloggers had a salaried job before making the leap into the blogging world.
What was your goal when you first started your blog?
Becoming self-employed is the main reason that people start blogging. It’s an excellent way to create an income, have a flexible schedule, and is a creative outlet for most bloggers.
About how long (in words) is your average blog post?
Most blog posts are between 500 to 1,000 words. My posts typically range between 750 to 1,500 words (I obviously have a lot to say!).
What is the most common blog topic?
While there are blogs out there about literally everything you can imagine, most blogs are about entrepreneurship, small business, marketing, and personal development.
How many users visited your site over the past 12 months?
Site traffic is a hot topic in the blogging community. How does your traffic stack up to the stats below?
What is your #1 traffic source for the past 12 months?
Social media and organic search results (from Google, etc.) are the top referral sources for blogs.
Which social media networks do you use to promote your blog posts?
Facebook and Twitter are the clear winners here; I personally promote my blog on Facebook, Twitter, Instagram, Pinterest, and Google+.
What kinds of products or services do you have for sale on your blog?
Digital Products, such as eBooks, are very popular among bloggers. What type of products or services do you offer or are you most excited to purchase?
How many email subscribers do you have?
Remember that your email list is a HUGE tool for your business! Being able to reach out to your followers directly can have a dramatic impact on your overall profits for the year.
What factors contribute to your sense of happiness and success?
We all strive to be happy and successful in our lives, yet we each describe those terms differently. The majority of bloggers want creative expression, money, and a purpose or mission in life.
What are the top 5 struggles in running a blog or business?
It’s nice to know that every business struggles; you are not alone in the blogging world! We all yearn for more followers, more time, and more money.
Lastly, what were your gross revenue, expenses, profit, best month, and worst month over the past 12 months?
Let’s see where the dollar amounts actually stack up. How do you compare to other bloggers in terms of annual revenue?
The full report is 60 pages long! There is SO MUCH amazing information in the State of the Blogging Industry 2017 report, and I plan on diving deeper into many of the charts above to really uncover the truth about the blogging industry. I believe that it’s important to have realistic expectations and a knowledge of the industry that you’re entering (or are already a part of). What statistics above surprise you the most? What statistics make you the most excited about your blogging career? Let me know in the comments below.
You can view and download the entire 60-page State of the Blogging Industry 2017 report by clicking here (it’s 100% free!). Happy reading!
Oh, and let’s not forget to give a HUGE shout out to the amazing people at ConvertKit who took the time to put together this survey and the entire report. If you’re looking for a reliable email marketing provider that caters specifically to bloggers, check out the amazing packages that ConvertKit offers.