We all want our blogs to continue to grow and attract more readers, but how exactly do you do that? With so many great blogs out there, how do you make yours stand out? How do you keep your existing readers coming back for more while at the same time attracting new readers to all of your valuable content?
First of all, writing great content is extremely important. We’ve all heard the saying “content is king”, but I want to take that one step further and say “useful content is king.” If you consistently provide useful, valuable, helpful information, you will see your blog continually grow. However, I don’t want you to get so caught up in just creating great content that you forget about some other essential elements that will lead to blog growth as well.
1. Write About A Topic You Enjoy
Ok, so this one should be fairly obvious, but I think it’s still important to mention. Your blog should be about a topic that you truly enjoy and love writing about. If you are constantly struggling to find blog post ideas, or you always have writers block, you may want to rethink your blogs main focus. Before I even started this blog, I started creating a list of possible blog post ideas, and within an hour or so I had over 100 topics listed that I was excited to write about! Speaking of topic, I highly suggest keeping your blog focused on a single topic. For example, this blog is all about blogging (starting a blog, finding your ideal audience, using social media for business purposes, making money online, and working from home). If your blog is too broad, and you write about too many various topics, you may confuse your readers. Pick a niche and stick to it.
2. Keep Your Content Evergreen
Seriously, I can’t recommend this one enough! While I love to create new content, I equally love that my older posts are still bringing in new readers. As much as possible, try to create “evergreen” content, meaning it’s not only applicable to a certain date or time frame. Of course, this may not be possible to do 100% of the time (for example: if you are writing about an event, sale, or promotion that is only happening during a certain time frame), but try your best to write articles and content that is not date specific. That way, you can continue to promote older posts on social media without having to re-write them (although I do suggest keeping them updated as necessary).
3. Use Social Media To Build Relationships
I absolutely love social media, but I know that many other people don’t share the same excitement. Instead of looking at social media as a burden, or a time consuming task you have to check off your to-do list, look at it as an opportunity to build relationships. Yes, you definitely should utilize social media to promote your blog, products, and services, but look for ways that you can connect with other people as well. Maybe you can join a few Facebook Groups, genuinely comment on other bloggers posts, and find ways to connect with companies or individuals who you may be able to partner with down the road. Remember, social media brings people together from all over the world. Your next client may be in the next Facebook Group you join! (Related blog post: The Top 10 Facebook Groups For Bloggers and Creative Entrepreneurs)
4. Drop The Sales Pitch
Ok, ok, I get it…you have something to sell! Yep, so do the other 5 million bloggers! Drop the all the time sales pitch, the daily sales emails, and the “buy buy buy” posts, and you may find that your blog readers increase. Have you ever heard the saying “everyone likes to buy, but no one likes to be sold”? Think about that for a minute and let it sink in. Most people enjoy buying new things; most people are more than happy to purchase books or courses that will help them learn something new or further develop their skills, but no one likes to feel like all you want to do is sell them something and then you’re on to your next customer. Provide your readers with real value, show them why they should buy something from you, and create a relationship with them. Once they see that you know what you’re talking about, and they trust you, they will be more likely to purchase something from you.
5. Acknowledge Other Bloggers
“A rising tide lifts all boats” – that is one of my favorite quotes. Helping your competition helps everyone involved. Don’t look at other bloggers as a threat; we’re all in this together and can be each other’s #1 fans. Let’s create an atmosphere that thrives on community over competition and see the positive effects that it creates!
If you were looking for a magic bullet that would instantly get you more page views and more sales, I hate to tell you that there’s no secret formula. Just keep at it, be consistent, and implement one positive change at a time, and over time you will see your blog continually grow and attract a wider audience.