“A picture is worth a thousand words.” We’ve all heard this quote a million times, yet have you ever actually taken the time to think about this popular saying? A photo really is worth a thousand words. Photos tell stories, grab the viewers’ attention, set the mood and tone, and add visual interest.
Did you know that most people look at photos before they actually read any text? Whether it’s online or in print, it takes a photo to stop someone in their tracks. Picture this for a moment…when you are casually flipping through a magazine; do you actually read every page? Most likely not. Do you actually read the text that’s on the advertisements? I doubt it. From my own experience, if the photo peaks my interest, then I will take the time to read the article or text on the ad. This is why photography is so important for your blog. The photos will help to bring the readers to your site, and compel them to read your posts and stay longer.
Photography is linked directly to your brand image, so consistency is key. Having a consistent “look” across all of your blog posts and social media images is essential. Over time, your readers will know your look and will instantly recognize your work when they see it on different platforms; if you remain consistent. This is where stock photography can be so helpful! Hey, we’re not all natural photographers, and some bloggers would much rather focus on their writing skills than their photography skills. There’s no shame in that. Focus on doing what you enjoy, and use stock photography to get the look you want.
When you think of your brand, is it more feminine or more masculine? Is it minimal with a clean and fresh look, or is it a bit moodier and dramatic? They key is to really dive into your brand and use photography to tell your unique story. With photography you have three main options; 1) you take the photos yourself, 2) you hire a professional photographer, or 3) you use stock photos. Many brands use a combination of these three, so feel free to choose the path that best fits your needs and budget.
My favorite stock photo resources are Haute Stock, SC Stockshop, White Harte Design Co, and TwigyPosts. Each of these awesome photographers has their own unique style, but what they all have in common is their amazing quality!
Most of the photos you see here, on this blog, are from Haute Stock. When I first stumbled upon this collection of photos it was love at first sight, and was the exact “look” that I envisioned for this blog.
SC Stockshop offers gorgeously designed styled stock photos in a wide array of styles that will work for almost any brand. My favorite thing about their website is that you can easily shop by color so you can match your brand colors perfectly. It’s genius!
White Harte Design Co offers photos with more of a vintage touch. I love the soft look of these photos, and could spend hours looking through all of their beautiful work.
Last, but definitely not least, the TwigyPosts photos are crisp, clean, and stunning to look at. They have a huge selection to choose from and very reasonable prices!
Photography plays a huge role in giving your blog a professional look. How are you using photography to connect with your readers? I would love to hear your success stories in the comments below.