Did you know that having a Pinterest strategy in place can have a HUGE impact on your blog? Pinterest is much more than pretty pictures and delicious recipes; it’s a visual search engine! While it is technically considered a social media platform (because you can follow other people, comment, like, and repin from other people) you have to start thinking about Pinterest in a similar way as Google. For example, if someone was searching on Google for “how to start a blog” they would get tons of website links in the Google search results. If someone was looking for the same thing on Pinterest, they would get tons of visual photos that link directly to the original blog post in the search results. Pinterest can drive a large amount of traffic to your blog or business, from customers who are looking for exactly what you have to offer. Here are a few Pinterest tips for bloggers and business owners that you can implement immediately.
Set Up A Business Account
A business profile is completely free and has many perks verses a standard personal profile. With a business profile, you have access to your Pinterest analytics which tells you how many people are seeing and interacting with your profile, how many people are seeing your pins (your “reach”), and the pins that are coming directly from your website or blog. With a business account you also have the option to run ads or “promoted pins” to reach a wider audience. To sign up for a business account or convert your personal account, click here.
Update Your Profile
Having a strong profile is important on ALL of your social media pages, not just Pinterest, but for the purposes of this post we will stick to how to make your Pinterest profile stand out and get noticed. Use a consistent profile photo across all of your social media platforms so you are easy to recognize. In addition to your awesome profile photo, take a few minutes to fill out the bio section. Tell viewers what you do, how you can help them, and what to expect if they follow you. Lastly, take advantage of the area where you can post a website link and link to your website, blog, or other social media platform (wherever you’re trying to drive traffic to). You should include keywords in your profile that relate to your blog or business to make your profile easier to find if someone is searching by keywords.
Need a little inspiration? Here is my Pinterest profile along with a few others that I follow:
Set Up Your Boards
Your boards are where you will “pin” relevant images to. Your boards should relate to your business and what your followers would be interested in. When you first set up your account and your new boards, I suggest pinning a few things into each board to give new followers a sense of your profile and the type of items you will be pinning. Followers have the option to follow every board on your profile, or just specific ones that interest them.
Use Keywords In Your Board Names
I know you may want to be fancy and creative with your board names, but you have to think about what keywords others will be searching for. Your board names should tell the viewer what type of pins are saved in that specific board (for example: “Blogging Tips”, “Women’s Fashion”, “At Home Workouts”, etc.). Keeping your board names simple and relevant is the best way for them to be found.
Create Pinterest Worthy Images
Since Pinterest is so visual, you have to make sure your pins stand out from the crowd. When you are designing each pin, the goal should be to get viewers to click on the pin (to go directly to your website or blog) and for the viewer to repin it so their followers see the pin as well and you reach a wider audience. I personally design all of my pins in Adobe InDesign, however I know that many people love Canva and PicMonkey since they are so easy to use (both are online based design platforms). Whatever design software you use, your pins should follow these standards:
- Images should be vertical (not horizontal)
- A 2:3 ratio works best, so size your images to be about 600×900 or 800×1200
- Include a catchy tagline that will grab the viewers’ attention as they are scrolling through their feed. Text should be easy to read and stand out. Use phrases such as “How To…”, “The Ultimate List of…”, “The Top 10…”, as people are drawn to these catchy taglines.
- Include your website URL on your pins, but keep it small so it’s not distracting.
- Stay consistent with your branding. Pick 2-3 colors and 2-3 fonts that you use consistently on all of your pins. As you build an audience, people will recognize your pins simply from the style of the design and the colors used.
- Design a pin for each of your blog posts to drive traffic to that particular post.
Here are a few of the pins that I have designed for my blog posts (see the consistency?):
Use A Social Media Scheduler
In order to reach a large audience on Pinterest, you should be pinning at least 20 to 30 pins per day. These pins should be a mix of your own content, and pinning relevant content from other people. When I first started using Pinterest for business purposes, I felt like it was taking a lot of time each day, and even though Pinterest is one of my favorite platforms, it became way too time consuming. Thankfully, there are several great Pinterest scheduling services out there that allow you to schedule all of your pins in advance. Now, I usually spend about 30 minutes total per week scheduling all of my pins for the following week. It’s simple, easy to use, and lets you grow a following and get traffic to your blog on autopilot. My two favorite schedulers are Viraltag and Tailwind. Both offer a free trial so you can see which service you prefer. (Related blog post: click here to see my review of Viraltag and how I use their service to schedule my pins).
The great thing about Pinterest is that you don’t have to have a large following to have a big impact. You read that correctly; you can have a small amount of followers to still receive a great amount of traffic from Pinterest simply because your pins show up in the feed/search results that are relevant to each unique user and what they are searching for.
What are your favorite Pinterest strategies? Tell me about it in the comments below. Happy Pinning!