When blogs first popped up, they were simply online journals. Fast forward several years, and blogs are now widely popular and are a common part of life; I bet you read several blog posts every week and follow many of your favorite brands. Blogging offers people the flexibility to work from home – or anywhere in the world – while creating a profit. But whether you work from home, or you are an established brick and mortar type business, every business needs a blog to drive maximum profits and exposure. Here are the top seven reasons why you should start a blog today:
1. Blogs Bring Traffic and Exposure
No matter what type of business you have, attracting new customers is always a priority. Having a blog will help your business rank higher in search engine results for keywords relating to your business, and will make it easier for customers to find you. As you blog and create new posts and content for your site, you produce phrases and keywords that Google will index and use for search results. This will give your existing website a huge SEO boost; the more relevant content you post, the better! Your blog will increase your exposure and bring in new leads that you can convert into loyal customers.
2. Blogs Strengthen Your Brand
As you create your blog, keep your brand image in mind. A blog is an excellent place to post about your business services, but it is also the perfect spot to post about your company values, beliefs, and mission. Create and share valuable content so you customers can get to know you and your business, and tell a story that will make your business memorable and create an emotional connection. Think of your blog as the “voice” of your company.
3. Blogs Show Expertise
While most companies have many competitors, it’s important for your company to be seen as the industry expert. People typically want to hire “the best”, and your blog is the perfect platform for you to showcase your expertise and credibility. Focus on creating valuable content that will educate, inform, and interest to your readers. Brainstorm topics that you think your customers would be interested in.
4. Blogging Is Cost Effective Advertising
We all know that advertising can be expensive. While every business has a different marketing budget, having a blog is a low-cost advertising tool. Blogging is cheap compared to other forms of advertising and provides a lot of bang for your buck. Many blogs can be up and running for less than $200 per year. Do keep in mind that while the cost is low, you will have to have the man power and hours to devote to keeping your blog up to date and filled with relevant content.
5. Blogs Encourage Interaction
With the popularity of the internet, social media, and blogging, customers are now able to interact with their favorite brands and have two-way communication. Having a blog makes your business more approachable, and helps you to build conversations with your current and potential customers. Encourage your readers to post comments on your blogs (and social media pages), and take the time to respond to their feedback, ideas, and questions. This is the key to building long-term relationships and positive word of mouth and it will provide your business with valuable insight to further understand your customers’ needs.
6. Blogs Build Your Email List
Having a blog gives you the opportunity to build your customer email list. Having an email list filled with new leads and potential customers provides you with a priceless resource for you to turn those leads into paying customers. Whether you provide a product or a service, when a viewer from your blog signs up to be included in your email list, they are showing that they are interested in what you provide and want to learn more. Take advantage of this interest by emailing them more information about your company, exclusive information, ebooks, and marketing promotions.
7. Blogs Boost Social Media
Your blog provides you with the platform to show your expertise and give your brand a voice, but mixing it with your social media efforts will help your business grow. Share your blog posts on all of your social media pages, and encourage comments and interaction. Not only will you see a huge boost in your blog page views, but you may also see a large increase in your social media following. It’s a win-win.
So what are you waiting for? I created this simple, step-by-step guide to starting your blog in less than 10 minutes. If you want to drive maximum exposure to your company, start a blog today.
Do you already have a blog? Leave me a comment below and tell me how your blog has helped your business.