Did you know that the “About” page on your blog or website is one of the most important pages? When a new reader stumbles upon your site, they will likely check out your “About” page to find out a little about you, what your blog is about, and what you can offer them. This page gives you the chance to make an awesome first impression with your readers! So how do you go about writing a great About page and what content should you include? Let’s discuss…
Start With An Eye-Catching Photo
Yes, a photo of YOU! Give your blog readers a personal connection and help them to “put a face to the name.” Just like you have a great photo on all of your social media bio pages, your photo on your About page is a way to show off your personality and let your readers get to see the real you. There’s no need for a formal head shot photo; feel free to be fun and quirky, use a great selfie, and even include a photo or two of your family and pets. I suggest using the same photo across your blog and social media pages for consistency sake.
Write For Your Readers
Keep in mind the topic or niche that you write about on your blog or website. Who are your readers? Why are they interested in your site? Why should they keep coming back for more? Tell them what’s in it for them and why YOU are the right person to be providing the information that you write about. Keep it real and relateable, but let them know why you and your blog are so useful and how they will benefit from your content.
Who Are You Writing To
Let’s be real for a second here….of course we all want to have hundreds of thousands of loyal readers and fans, but is that really necessary? I firmly believe in “quality over quantity” and a “less is more” approach. What I mean by this is you DON’T want to appeal to everyone. You want to find your niche so when those specific readers find your site they instantly connect with it and get excited about it because it’s such a perfect fit for them! Don’t’ be afraid to be specific on your About page about WHO you are writing to and what you can offer them. Stay away from general, generic, and boring and instead be specific and targeted to find the right fit.
Keep It Real
I personally prefer About pages that are written in first person and have an upbeat, conversational tone. What emotion(s) do you want your readers to feel while they are on your page? Inspired? Encouraged? Supported? Informed? Write with an authentic tone that lets the reader know what to expect from you and your site.
Your Personal Bio
What are you going to be writing about? Why do you have credibility on that subject matter? What type of experience do you have? How did you get started? Don’t worry if you don’t have a Master’s degree and ten years of professional experience! Seriously; if you’re just starting out tell your readers that! If you’re still learning, tell your readers that as well! If you are passionate about what your blog’s topic is, your readers will sense that and want to follow you. And hey, if you are sharing things as you learn them, I’m sure it will benefit others as well. Just be real!
Identify Your “Why”
Why should someone read your blog? Why are you taking the time to write each of the posts? Why (and how) are you different than other bloggers who write about the same topic? What sets you apart? Be authentic, throw in a few fun facts, and try to truly connect with your readers!
Include A Call To Action
What do you want your readers to do after they read your About page? Tell them! Include a call to action such as “Be in the know; subscribe here to receive weekly emails”, “let’s connect on social media”, “check out my Services page”, or “be sure to read THIS POST to get started with your (fill in the blank) journey.” You don’t want people to read your About page and then leave your site; aim to keep them there by linking to other pages on your blog.
Don’t Overthink It
Ok, I know I just gave you a ton of information, but seriously…don’t overthink it! Just sit down and start writing whatever comes to mind, and then revise it if necessary.